Improved Search Results on Google and other search engines within 160 days
Project: Urban Wool
Target Country: UK
Fact: Increased ROI through Leads, Sales, and Revenue from SEO Campaigns
Urban Wool SEO Case Study
Urban Wool is using the best quality wool and their ultimate aim is to produce a quality and long lasting product. All Urban Wool bedding is expertly manufactured using 100% organic pure wool and stitched with 100% organic cotton thread.
Bluetech IT Services were helping Urban Wool with its SEO and site challenges. The company offers internet marketing services, specializing in both SEO and SMO services. We work within modern frameworks to increase the growth of site traffic while assessing behavioral factors and daily monitoring
Business Challenges
Urban Wool faced challenges such as seasonal sales restrictions, necessitating a diversified target audience beyond winter. This required rebranding and messaging alignment, overhauling content strategy, improving SEO rankings, and building awareness of the product's versatility. Optimizing conversion rates and developing new performance metrics were crucial for measuring success beyond traditional metrics like website traffic.
Increased Inbound Links
all,Created strategic internal backlinks from highly authoritative pages to increase page authority and domain authority. Getting quality backlinks from high-authority websites naturally results in a ranking surge, increased referral traffic, a whole set of new audiences, and most of all a sales boost!
Improved Traffic and Organic Visibility | 433 Pages Indexed: Boosting Visibility on Google SERP
Keywords Ranking Improvement
Ranked four competitive keywords in just 4 months.
Natural Wool Duvets UK
Pure Wool Mattress Topper UK
Organic Wool Mattress Topper
Wool Pillow Protector UK
Domain Authority and Page
Authority Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results.
We have also improved our Domain Authority.
Before
After
Cannibalization
No Cannibalization Error
Keyword cannibalization is an SEO issue that occurs when multiple pages on a site compete with each other for the same Google rankings.
Cannibalization can affect our Google page ranking because when we have cannibalization errors on our website, then a search engine like Google can't discern which content to rank higher.
This means that sometimes it will give a higher ranking to the web page you don't mean to prioritize.
Google Search Console & Google Analytics
Google Analytics performance report shows improvement of website users, session, engagement session of users etc.
Our input helps improve Google Search for websites. See below the search result,
100.41%
New User
97.39%
Sessions
102.63%
Engagement Sessions
Google Search Console
The Google Search Console performance report, the graph shows the improvement of Clicks, impressions and Average Click-through Rate.
47.56%
Total Clicks
89.79%
Total Impressions
31.8%
Average CTR
Keywords Ranking improved by 25% within 60 Days
Challenges
● Improve online presence
● On-page optimization.
● SEO Audit for Improvement performance in the Google Search engine.
Strategy
● Find Keywords for a website.
● Adding keywords to attract the right type of audience.
Results
In conclusion, our collaboration with Urban Wool has resulted in significant improvements across various aspects of their online presence. From a 100% increase in organic traffic to achieving top 5 rankings for keywords. By addressing the initial challenges of seasonal products, we've not only met but exceeded the set goals. These improvements aren't just numbers on a report; they represent real growth for Urban Wool. They signify increased visibility, enhanced user engagement, and a stronger digital presence that resonates with their target audience.
